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A comprehensive guide for employers on crafting job descriptions that attract top physician talent.
A well-crafted job description is often your first impression with potential physician candidates. In a competitive market for physician talent, the difference between a generic posting and a compelling description can mean attracting dozens more qualified applicants.
Use standard, recognizable titles that physicians search for:
Good: Hospitalist Physician - Internal Medicine
or Family Medicine Physician
Avoid: Healthcare Provider
or Medical Professional Wanted
Physicians search using their specialty and standard titles. Creative titles may hurt your visibility.
Physicians want to understand their day-to-day work:
Include:
Patient volume expectations (patients per day/shift)
Panel size for primary care roles
Call schedule and frequency
Support staff ratios (MAs, scribes, APPs)
EMR system used
Academic vs. community setting
Teaching expectations if applicable
Example:
Join our 8-physician hospitalist group covering a 250-bed community hospital. Average census of 15-18 patients per shift. 7-on/7-off schedule with shared night coverage. Epic EMR with in-room dictation.
Physicians increasingly expect salary transparency:
Provide a salary range (required by law in many states)
Specify if compensation is salary, productivity-based, or hybrid
Mention sign-on bonus if offered
Note loan repayment programs
Highlight unique benefits (retirement match, CME allowance)
Why transparency matters:
Studies show job postings with salary information receive 30%+ more applications. Physicians screening opportunities often skip listings without compensation details.
Don't just list city and state. Help candidates envision living there:
Cost of living context
Schools and family amenities
Recreational opportunities
Proximity to major metros
Community characteristics
Ambitious physicians want career progression:
Leadership opportunities
Partnership track (if applicable)
Research or teaching involvement
CME support and professional development
Subspecialty development support
Vague compensation: Competitive salary
without ranges
Excessive requirements: Unrealistic experience demands
Missing work-life info: No mention of call or schedule
Generic descriptions: Copy-paste language that doesn't differentiate
Too much focus on employer: Pages about the organization before the role
Listing every possible qualification: Focus on true requirements vs. nice-to-haves
Ignoring mobile optimization: Many physicians browse on phones
Burying key information: Lead with what matters most (specialty, location, comp)
Outdated language: Avoid terms like seeking provider
(use physician
)
Position headline (specialty + location)
Opportunity highlight (2-3 sentences on what makes this unique)
Practice details (setting, volume, schedule)
Compensation overview (range + key benefits)
Location appeal (community highlights)
Qualifications (requirements + preferences)
About the organization (brief, relevant context)
Application process (clear next steps)
What do you offer that competitors don't?
Unique schedule flexibility
Exceptional support staff ratios
Strong physician culture
Investment in technology
Community impact opportunities
Speak to what physicians care about:
Autonomy and clinical independence
Work-life balance
Professional respect
Meaningful patient relationships
Supportive administration
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